About Bruno Marsino

Creative Technologist, exploring interactions between physical and digital, turning ambiguous ideas into products and experiences.

I deeply care about our relationship with tools and platforms. Their agency on our results, feelings and behaviour.

Most recently, I've been exploring AI Worldbuilding as a new design medium to build ideas.

Outside work you can find me traveling, climbing, or in the ocean.

Experience

Judson Studios

Coordinator of Design and Innovation · 2023 – Now · Los Angeles, CA

  • Built an AI asset and file search web app covering 15k+ assets, using MCPs and APIs for semantic search, content management, computer vision, and image generation. Cut design reference prep time by about 70 percent.
  • Trained and launched a custom AI image model on the studio's own image data, accelerating designer-client ideation cycles with full adoption across creative teams.
  • Defined prompt libraries, style guides, and refinement workflows to keep outputs consistent.
  • Designed a generative AI deck builder app that automates marketing material aligned with Judson brand guidelines and projects.

Bruno Marsino (Freelance)

Creative Technologist · 2020 – Now · Hybrid

  • Designed and delivered client workshops and hands-on training for architects on AI and VR/MR for spatial storytelling, with journey mapping and flow-diagram sessions iterated from user tests.
  • Built prompt strategies and iterative refinement workflows alongside Figma mocks and production-ready visuals to keep campaigns visually consistent.
  • Delivered presentation-ready architecture and product renders through custom generative AI pipelines and video workflows, cutting rendering from days to hours and costs by about 80 percent.

YK Architects

Computational Designer · 2022 – 2023 · Los Angeles, CA

  • Prototyped parametric and LLM 3D workflows in Rhino, Grasshopper, and Python, driven by site and code constraints.

SCI-Arc

Assistant Teacher · 2023 · Los Angeles, CA

  • Mentored students on advanced computational modeling, 3D visualization, and AR-assisted fabrication.

Studio Pedro Silva

Product Designer · 2021 – 2022 · Santiago, Chile

  • Managed VR and LiDAR design and production of exhibition installations, speeding up concept validation.

Education

SCI-Arc

MSc Architectural Technologies · 2023 · Los Angeles, CA

Generative AI, machine vision, game engines, and system design. Merit fellowship for academic excellence.

Universidad Adolfo Ibañez

MSc + BS in Design · 2017 – 2022 · Santiago, Chile

Generative programming, robotics for fabrication, and interactive systems.

Architectural Association Visiting School

Morphological Experiments between Form and Force · 2022 · Remote

Force-based form-finding in Houdini FX, digital modeling, and additive manufacturing.

Speaking & Writing

Worldbuilding in the Age of AI

Harvard GSD, J-Term · 2026

Guest lecture on worldbuilding as a medium for sharing ideas, taught through Babel.

DigitalFUTURES

Coordinator and Moderator · 2026

Coordinated and moderated sessions for the global online program on computational design.

Students Merit Awards, Jury Member

Jury · Industrial Designers Society of America · 2026

Co-Lab (AI for Design)

Society of Iranian Architects & Planners · 2025

Talk on AI agents in design practice, from the Co-Lab research.

Co-Lab: Towards a Synergy Between AI Agents and Designers

Publication · DesignLab, Universidad Adolfo Ibañez · 2023

Research study on collaboration between designers and AI agents.

18th Venice Architecture Biennale

Exhibitor · CityXVenice Virtual Pavilion · 2023

A Bench in Venice

Curator's Collective Selection · Venice Architecture Biennale · 2021

Academic Design Congress (CADi)

Pontifical Catholic University of Peru · 2019

Books I recommend today

  • A Designer's Research Manual
  • Aesthetic Imperfections · Gianpaolo Tucci
  • Architecture in the Age of Artificial Intelligence
  • Artificial Intelligence and Architecture: From Research to Practice
  • Atlas of AI · Kate Crawford
  • Co-Intelligence · Ethan Mollick
  • Confessions of a Mask · Yukio Mishima
  • Creativity · Mihaly Csikszentmihalyi
  • Design as Art · Bruno Munari
  • Design as an Attitude · Alice Rawsthorn
  • Design for the Real World · Victor Papanek
  • Design in the Age of Change · Gjoko Muratovski
  • Diseño de Productos en Chile
  • Figures of Speech · Virgil Abloh
  • Generative AI · Harvard Business Review
  • Humanize · Thomas Heatherwick
  • Incidents 6 · Virgil Abloh
  • Jony Ive · Leander Kahney
  • Leading Digital Transformation
  • Siddhartha · Hermann Hesse
  • Star Wars: Revenge of the Sith · Matthew Stover
  • Steve Jobs · Walter Isaacson
  • Stolen Focus · Johann Hari
  • The Brand Gap · Marty Neumeier
  • The Coming Wave · Mustafa Suleyman
  • The Laws of Simplicity · John Maeda
  • Zero to One · Peter Thiel